90% Indian CEOs Want To Link Incentives With Work From Office – Trak.in

A recent survey by KPMG has shed light on the evolving attitudes of Indian CEOs towards workplace dynamics. The 2024 CEO Outlook Survey, released on October 3, provides intriguing insights into how business leaders are navigating the post-pandemic work environment.

90% Indian CEOs Want To Link Incentives With Work From Office

The Push for In-Office Presence

Rewarding Office Attendance

An overwhelming 91% of Indian CEOs, slightly higher than the global average of 87%, are ready to tie employee rewards directly to office attendance. This includes:

Promotions
Pay increases
Favorable job assignments

Expectations for Full Return

While 78% of Indian CEOs anticipate a complete return to office-based work within the next three years, this figure is slightly below the global expectation of 83%.

Prioritizing Employee Value Proposition

Indian CEOs recognize the importance of creating an attractive work environment to both attract and retain top talent. This involves:

Fostering a supportive office culture
Aligning workplace practices with long-term company goals
Focusing on employee well-being and satisfaction

Adapting to Post-COVID Realities

Sunit Sinha, Partner and Head of Human Capital Advisory Solutions at KPMG in India, emphasizes the need for businesses to understand and adapt to evolving employee preferences in the post-pandemic era.

Data-Driven Approach

Sinha suggests using data on:

Talent availability
Quality of life
Other key metrics

This approach aims to help businesses attract top talent by addressing their specific needs and expectations.

Embracing Technology for Workforce Development

The Role of Generative AI

Half of the surveyed Indian CEOs are prioritizing skill development alongside AI investments. They view generative AI as a tool to:

Upskill employees
Promote diverse skills across the workforce
Prepare for a technology-driven future

Inclusive AI Initiatives

The survey highlights the importance of making AI initiatives inclusive, allowing all employees to contribute meaningfully to organizational growth and transformation.

Conclusion

As Indian businesses navigate the post-pandemic landscape, CEOs are clearly prioritizing in-office work while also recognizing the need for a strong employee value proposition. By balancing traditional office-centric approaches with technological advancements and employee-focused initiatives, Indian companies are positioning themselves to attract and retain top talent in an evolving job market.