Zepto Launching 10-Minute Food Delivery Service Under Separate App: Zepto Café – Trak.in

Zepto Café, a new offering from Zepto, is reshaping food delivery with 10-minute service for items like chai, samosas, and pizza. This standalone app targets the quick commerce trend, taking on giants like Zomato and Swiggy. Customers can order café items through Zepto’s main app or the new app launching soon.

How Zepto Café Works

Unlike traditional aggregators, Zepto sources ingredients and ready-to-eat items from local vendors. These are prepared in kitchens within dark stores using advanced equipment like speed ovens and coffee machines. Currently available in six cities, Zepto Café plans to expand to all its 600 dark stores.

Competition and Market Dynamics

Zepto Café intensifies competition in the quick commerce space, vying for wallet share from Zomato and Swiggy customers. While Zomato offers 15-minute meals and Swiggy’s Bolt provides 10-minute delivery, Zepto leverages its strength in rapid service. Analysts speculate that Zepto could eventually partner with restaurants for broader food delivery services.

Scaling Up for Wider Reach

Zepto Café handles 30,000 daily orders, operating in 15% of Zepto’s dark stores. With its new app, the company aims to achieve standalone success and expand its menu and operations to more cities. This innovation highlights Zepto’s commitment to redefining consumer convenience in the food delivery market.

Summary

Zepto Café’s new app introduces 10-minute food delivery for items like chai and pizza, competing with Zomato and Swiggy. Operating in six cities, it prepares food in dark store kitchens using advanced equipment. Zepto plans to scale up nationwide, offering consumers faster, more convenient food delivery and redefining quick commerce.

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