RAS LUXURY SKINCARE – Business Connect Magazine
Shubhika Jain Redefining Skincare with Vision and Passion
The luxury skincare industry has experienced a huge shift towards steady progression in the past two decades. Consumers now demand natural, effective, and sustainable products for personal care, ergo, the industry is poised to do wonders in the coming years. The need for hours is to have players with innovative products and ethical practices to conduct business in this realm. We shortlisted a brand RAS Luxury Skincare for setting new benchmarks in the industry and catering to a diverse global populace with its high-quality skincare products.
The driving force behind this insurmountable success of RAS Luxury is Shubhika Jain, the founding member and CEO of the company. In this special writing, we appreciate the way she has emerged as a beacon of innovation in this competitive industry where her entrepreneurial journey is nothing short of inspiring. Her core focus on blending luxury with sustainability has brought the Indian beauty industry to the global map where international brands are eyeing Shubhika to make a legacy with her brainchild.
Under Shubhika Jain’s leadership, RAS Luxury Skincare is not just creating skincare solutions; it’s cultivating a movement towards mindful beauty. Based on an exclusive interview session held with Shubhika, we explore how the brand is set to redefine luxury skincare, one product at a time…
The Inception of RAS Luxury Skincare
Before diving into the length and breadth of the company, we should know the story of the origin of RAS Luxury Skincare and its exceptional values. Shubhika inspired her venture to become India’s first “Farm to Face” business and it happened to be true in a short period. She established the organization on the fundamental idea that beauty comes from nature.
This ground-breaking idea combines the effectiveness of cutting-edge skincare research with the purity of natural components. Shubhika and her team carefully created formulations that nourish the skin and soul alike, drawing inspiration from the therapeutic qualities of plants and herbs. Gradually, customers from around the globe recognized the brand’s potential and were drawn to its philosophy of holistic beauty with uncompromised transparency in product formation.
The journey so far
Tracing Shubhika Jain’s overall history, we found that she is a Graduate of Economics from LSR, Delhi University. In 2015, she began working with her family business, and her keen business mind led to doubling its profitability in two years. Motivated to revolutionize Indian luxury skincare, she founded RAS, India’s first ‘Farm to Face’ skincare brand, emphasizing transparency and efficacy in natural formulations.
Shubhika enunciated that her team believes in creating sensory skincare experiences by fusing science and nature. Her concentration on aromatherapy and natural ingredients, along with that of her R&D team, resulted in the development of their first product, the Elixirs, which stands out for skin revitalization. Celebrities and customers alike have come to love the company, which now offers 85 award-winning products, including best-selling items like the Oh-So-Luxe Tinted Lip Balms and 24K Gold Beauty Boosting Radiance Face Elixir. The portfolio uses active and natural substances to address a range of skin issues.
As an amazing wompreneur herself, Shubhika has made sure that her organisation
comprises 67% female workforce in her support towards women empowerment. She
also makes sure the company supports animal welfare and community and environmental welfare.
A Diverse and Iconic Product Line
RAS Luxury Skincare boasts an impressive portfolio of 85 award-winning products, catering to a variety of skincare needs. Among its standout offerings are:
• 24k Gold Radiance Beauty Boosting Face Elixir, a face oil that hydrates, brightens, and rejuvenates with real 24k gold flakes.
• Advanced Booster Serum is a versatile solution targeting dullness, uneven skin tone, and dehydration.
• Solaris Daily Defence Sunscreen Mist SPF 65 PA++++, offers advanced protection against UVA/UVB rays and blue light.
• Here comes an array of interesting face tools, such as rollers and gua sha, that elevate self-care rituals with manual stimulation.
The CEO explains that every product represents a harmonious blend of luxury, nature, and science, providing sensorial experiences that deliver visible results to every consumer.
Sustainability: At the Core of the Brand
RAS Luxury Skincare’s vertical integration ensures that every product is created with utmost care—from ingredient sourcing to final packaging. The brand emphasizes eco-friendly practices, such as sustainable farming and biodegradable packaging, while maintaining a cruelty-free ethos.
“We are deeply connected to our roots in traditional wellness practices, yet we are forward-thinking in our formulations, which sets us apart from many brands in the natural beauty space. Our attention to detail, from sourcing ingredients to crafting the perfect experience for our customers, ensures that we consistently deliver high-quality, effective products. Our focus on customer education and engagement also strengthens our brand loyalty, further differentiating us from others,” Shubhika emphasizes.
Building a Purpose-Driven Team
RAS Luxury Skincare thrives on its talented team of 130 individuals, united by their passion for purity and sustainability. We already know that Shubhika has championed inclusivity and empowerment, with 67% of her workforce being women. For the farmers who cultivate the brand’s raw materials and form the backbone of its operations, the organization is embodying ethical sourcing and community support.
“Our team is more than just employees; they are the heart of our mission to redefine beauty standards while uplifting communities and protecting the planet,” Shubhika shares.
Innovative Marketing and Global Ambitions
Shubhika remarked that her venture is keenly focused on connecting with its audience through authentic storytelling and education. Social media plays a pivotal role in showcasing behind-the-scenes insights and customer success stories, fostering a community of conscious beauty enthusiasts. In this direction, they are facilitating collaborations with influencers and luxury brands further amplifying their brand’s visibility and presence.
Looking ahead, Shubhika has created a roadmap to expand the brand’s footprint globally and launch 100 retail stores across India within four years. This ambitious vision aims to make natural, luxurious skincare accessible to a broader audience while staying true to its roots. Accolades and Industry Recognition.
Shubhika has led the organisation at the forefront bagging many accolades in her favour including the PETA India Compassionate Young Entrepreneur Award (2024) and the Meaningful Business Award (2023). RAS Luxury Skincare has garnered numerous accolades in its favour reflecting its industry leadership:
• Cosmoprof India Award 2023 for Best New Organic Product.
• PETA India Compassionate Young Entrepreneur Award 2024, celebrating Shubhika’s advocacy and implementation of cruelty-free practices.
• FORBES UNDER 30 ASIA 2024
• Elle Beauty Awards 2021 for Best Face Mist (Rose Nectar Face & Body Spritz).
• Vogue Beauty Awards 2020 for Best Skincare Tool (24K Gold Vibrating Face Massager).
• Won Grazia Indie Beauty Superstar Awards 2024
• The brand’s partnerships with premium establishments like JW Marriott, Four Seasons, and Vistara Airlines cement its reputation and position as a trusted name in luxury skincare at a global level.
“To aspiring entrepreneurs: stay true to your vision and values. Challenges are inevitable, but passion and integrity transform them into opportunities. Success isn’t just about profits; it’s about making a meaningful difference. Be patient, committed, and never stop evolving.”
