Mila Beaute
CRAFTING A BEAUTY REVOLUTION IN INDIA, ONE MIRACLE AT A TIME…
A promising startup isn’t just a brainchild of a eureka moment but a perfect blend of grit, guts, and ideas. We say a venture is emerging as a promising one when it spots a real issue and serves up a solution so good that no one can deny its presence in the market. However, an idea alone can’t make it happen. Agility, resilience and team building are some factors that make a difference to any startup’s success.
In that direction, we found a disruptive startup that is outpacing the competition while standing still in the market. Mila Beauté is an emerging beauty brand that is altering the way people interact with cosmetics. Saahil Nayar is the driving force behind the brand, committed to making it a standout success in the Indian beauty industry. As the Co-founder and MD of the venture, Saahil shared several unknown facts about the brand.
THE PHENOMENAL CORPORATE JOURNEY
After years of leading successful businesses including Kama Ayurveda, Revlon, The Moms Co, and co-founding Bellavita—and serving as an angel investor for multiple startups, Saahil’s entrepreneurial calling finally turned into a living reality. The foundation of this venture was inspired by the “Make in India” initiative, with a mission to cater specifically to Indian makeup lovers by developing high-quality, homegrown products.
Beyond creating premium offerings, Saahil’s leadership has collaborated with 100+ MSME vendors, generating local employment, and actively working toward a workforce where 70% of employees are women. This vision has since evolved, incorporating innovation, sustainability, and self-reliance, while setting new benchmarks of excellence in the beauty industry.
TURNING VISION INTO ACTIONABLE INSIGHTS
Saahil elucidated how he turned his vision into a resounding success, “Visualization and manifestation of your own vision is the first step. Writing it down and breaking down the larger goal into small, clear and measurable steps that my team can understand and execute has done the trick. Highlighting the “why” behind the mission and its importance is crucial not just for the HODs but also for the person at the last mile.”
PRIORITIZING IMPACTFUL SOLUTIONS
The founder has always been an advocate of creating an impact as an entrepreneur. He mentions that it is important to know what problem one can solve and get a thorough understanding of it. “Your innovation has to either help in achieving a business goal or solve a pain point of your consumer or add value to your consumer. I always prioritize solutions that are both innovative and have a real-world application,” mentioned Saahil.
THE PROUD MOMENT
Saahil explained that the proudest moment of being a selfmade businessman is when the customers start seeking you out. Consider yourself a success when your organic pull gets lifted, and your brand searches increase and overall general positive sentiment starts building. This is the sheer sign that your product has found a market niche and fits in. Customer validation and acceptance is something that means a lot to entrepreneurs.
THE LEADING EDGE
What makes them stand out in the market is their clear focus on 100% Make in India. Saahil has carved a Made for India brand as a homegrown skin friendly beauty brand. They have a better understanding of Indian skin, weather, and humidity conditions.
“Our 36000 Sq ft FDA- approved manufacturing facility gives us utmost control over quality and ensures every bottle/ every tube/ every jar is the same in quality. We are a PETA-approved, vegan and toxin- free brand that is keen on quality, sustainability, and safety. Each of our products is gentle as well as effective for every type and shade of Indian skin. Our innovation and customer-centric solutions maintain a strong edge in the market. Our grit and drive are making a dent in a market that is waiting for a miracle to happen. And guess what, Mila Means Miracle!,” Saahil added.
A LEADER WITH A DIFFERENCE
Saahil believes in radical transparency, fearless conversations, and sharp decision-making—an environment where ideas are meant to be challenged, tested, and transformed. His philosophy, “Fail Fast, Learn Fast” isn’t just a mantra; it’s a strategic approach to agility. To him, failure isn’t the enemy—stagnation is. True leadership lies in the ability to adapt, evolve, and move forward swiftly. As a leading force, Saahil’s philosophy resides in absorbing knowledge as water and shaping it to fit the challenges he takes on.
He actively seeks insights from industry events, thought leaders, and even unconventional sources, believing that inspiration has no boundaries. However, the most valuable insights come directly from customers. Their feedback not only refines products but also defines the future of the business. He also underlines customer feedback for improving his leadership as well as the brand’s offerings.
“We get immense consumer insights through surveys, feedback forms, social media interactions, and direct communication with our customers. Analyzing this data helps us understand their preferences, pain points, gaps, and evolving needs. There’s no better tool than to have direct conversations with the consumers to understand where the tailwind is shifting,” the dynamo quoted.
PENETRATING THE GLOBAL MARKET IN THE FUTURE
The era of chasing Western trends and relying on Asian suppliers is fading. And now, India is stepping into the spotlight as the poster girl of beauty. With a booming young population, rising disposable incomes, digital dominance, and a massive consumer base, the global market is finally turning its gaze toward India.
“Why look elsewhere when everything, the consumers, the talent, the innovation—is right here? The reign of J-Beauty and K-Beauty is making way for something bigger, bolder, and truly homegrown. It’s time for I-Beauté,” Saahil concluded, sharing his vision for the future.
