Shah Rukh Khan Becomes Face of Candere, A Lifestyle Jewellery Brand from House of Kalyan Jewellers

Shah Rukh Khan has always been synonymous with timeless elegance, and now, he brings that same energy to his newest role—the face of Candere, a fresh lifestyle jewellery brand by the House of Kalyan Jewellers. The teaser announcement took social media by storm, sparking curiosity around the brand and its bold step in roping in Bollywood royalty. Dressed in his signature suave look, SRK introduces Candere with understated charm and unmatched charisma, making it clear: this isn’t just another jewellery label.

Candere brings a breath of fresh air into the luxury jewellery market. Designed for today’s style-forward, expressive generation, the brand offers a mix of modern aesthetics and traditional craftsmanship. It’s jewellery that’s meant to be lived in, layered, and loved—everyday pieces that make a statement.

The association with Shah Rukh Khan adds gravitas to the launch. His global appeal, enduring popularity, and timeless sophistication align perfectly with Candere’s vision. While Kalyan Jewellers has long been a household name in India, Candere aims to carve its own path in the lifestyle and fashion space—starting with none other than the King of Hearts himself.