Gully Labs Raises INR 8.7 Cr in Seed Funding Led by Zeropearl VC to Expand Product Lines and Sales Channels
New Delhi, 3rd June 2025: Gully Labs, India’s homegrown sneaker brand known for blending cultural storytelling with premium craftsmanship, has raised INR 8.7 crore in its seed round — comprising INR 7.6 crore in equity and INR 1.1 crore in venture debt. The company had earlier secured INR 1.1 crore in equity during its pre-seed round in 2024. The fresh capital will be deployed towards diversifying the product mix, expanding sales channels, and opening physical retail stores.
The equity round was led by Zeropearl VC, with participation from a strong cohort of marquee founders and angels including Vivekananda Hallekere (Co-founder & CEO, Bounce), Suhasini Sampath (Co-founder, Yogabar), Nishchay AG (CEO, Jar), Ashutosh Valani (Founder, Renee Cosmetics), Anurag Ramadasan and Rahul Seth. Micro-funds such as Untitled Ventures and Atrium Ventures also participated in the round. Stride Ventures, led the debt investment.
Founded in 2023 by engineers-turned-founders Arjun Singh and Animesh Mishra, Gully Labs was born out of a desire to see Indian culture reflected in globally competitive products. From sneakers inspired by Phulkari embroidery to silhouettes referencing regional traditions and festivals, Gully Labs creates handcrafted, design-forward footwear that celebrates Indian identity with modern flair.
Arjun Singh & Animesh Mishra, Co-founders, Gully Labs, said, “This round is a big step forward for us. We have always believed that Indian stories deserve a global stage not just in art and cinema, but in products people use and wear every day. With this backing, we are excited to scale our vision, grow our team, expand into physical retail, and bring even more culturally rooted, design-led sneakers to people across India and beyond. Above all, having the trust of such seasoned founders and investors gives us both confidence and responsibility as we build the next chapter of Gully Labs.”
Bipin Shah, Founder & Managing Partner, Zeropearl VC, stated, “At Zeropearl VC, we focus on backing brands that are authentically rooted in India, with strong design and product moats. Our Indiluxe thesis believes India’s affluent consumers should embrace premium homegrown brands over foreign ones. Gully Labs embodies this spirit — taking India’s rich cultural story to the world through sneakers that are 100% made in India. We’re proud to support their journey toward becoming a global ambassador of Indian craftsmanship.”
The investment will enable Gully Labs to build a larger production facility, broaden its product line across diverse sneaker styles, and deepen its reach across India and global markets. The company plans to launch exclusive retail outlets as part of its omni-channel strategy.
About Gully Labs:
Founded in 2023, Gully Labs is a New Delhi-based sneaker company redefining what it means to wear premium sneakers from India. Started by former engineers Arjun Singh and Animesh Mishra, the brand was born from a simple question: why didn’t Indian culture feel cool enough for Indians?
Gully Labs crafts handmade sneakers in Delhi, blending premium materials with culturally rich design stories — from Phulkari-embroidered trainers to Onam-inspired silhouettes. Each pair is a tribute to the streets, festivals, and everyday icons of modern India.
Available online at gullylabs.com, in select partner stores across Indian metros, Gully Labs has been featured in Vogue, GQ, Bazaar, and Economic Times, and worn in films like Pushpa 2 — proving that homegrown can be world-class.’
Website: https://gullylabs.com/
