Uber unveils white‑label logistics for ONDC merchants, in-app metro tickets

Uber has rolled out on‑demand B2B logistics services through India’s ONDC network, enabling businesses on the platform to tap into Uber’s fleet of over 1.4 million drivers without maintaining their delivery infrastructure.

Initially focused on food delivery, the service will soon expand to handle ecommerce parcels, groceries, pharmacy orders and even healthcare shipments.

Operating as a white‑label solution, the service positions Uber alongside Shiprocket, Shadowfax, Porter and Loadshare as a turnkey logistics partner for ONDC merchants.

Businesses will simply place pickup and drop‑off requests on the open network and let Uber coordinate the rest, leveraging its existing routing, tracking and driver‑assignment systems. This plug‑and‑play approach gives small and mid‑sized sellers access to on‑demand logistics at scale.

In parallel, Uber has integrated metro ticketing into its rider app, kicking off with the Delhi Metro. Commuters can now plan trips, purchase QR‑based tickets and view real‑time train schedules—all without leaving the Uber interface. Following an MoU signed during Uber’s global CEO visit to India in February 2024, three additional cities are slated for metro integration later this year.

In February 2025, Uber switched its auto‑driver partnerships in India from a commission‑based to a subscription‑based model, allowing drivers to keep 100% of their fares in exchange for a fixed monthly fee.

This move mirrored similar shifts by Rapido and Namma Yatri, which had already rolled out zero‑commission plans to attract more drivers and reduce cancellations.

Uber’s rollout initially covered six cities—including Chennai, Kochi and Visakhapatnam—and placed it alongside competitors like Ola Consumer, Rapido and Namma Yatri in offering a SaaS‑style subscription for drivers rather than taking a cut of each trip.